Importance of the hottest variable data printing 0

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The importance of variable data printing

since the first appearance of digital printing press eight years ago, variable data printing in the imaging field has been shrouded in a halo. First of all, variable data color printing is touted as a method and scheme to solve those unpopular things. But like the prospects of other technologies, it cannot survive all kinds of boasting

is not changeable. 2) the function of the installer to calculate the spatial data printing required for installation is not good. The problem is that it is difficult to implement, and the end user is not ready to accept it. For customers, the problem is not that they are unwilling to be a pioneer, but because they consider other factors, even if it has potential advantages

at present, the situation has changed to some extent. Variable data printing has gradually become people's choice. At the same time, the price of full-color printing, which is famous for its fast, simple and reliable, is also declining, even much lower than last year's price

users who finally realized the feasibility of variable data printing began to look for ways to take advantage of this technology. Printing machine retailers have also begun to provide devices driven by RIP that can eventually process variable data, which are tailored to different page sizes and printing speeds

but trendwatch, an excellent monitoring company in the printing industry, believes that these phenomena may be an illusion. As an opportunity for printers and digital printing equipment manufacturers, digital color variable printing operations, such as the printing presses of indigo and Xeikon, showed a downward trend last year. The digital color variable data operations dropped sharply from 26% a year ago to 4%. However, the report of the consulting agency also mentioned that the number of small commercial printers (enterprises with no more than 9 employees) that began to print variable data last spring increased from 4% to 7%

trendwatch believes that unless there is a dramatic change, variable data printing is still a dream, as expected by indigo and other companies. The company correctly pointed out that the market showed a slow response to the opportunities touted by some variable data printing advocates; The Internet industry, which is in a state of repetition, seems to be able to better adapt to the personalized market demand

regardless of the facts, trendwatch concludes that variable data printing is fundamentally based on color copiers and digital printers

but on the other hand...

what is the problem? For fast and small commercial printers, Xerox docucolor 2045, 2060 and even docucolor 12 have the ability to realize variable data printing, and commercial printing companies, document service organizations and internal departments are also using these devices to realize variable data printing

in fact, some indigo or Xerox docucolor206 have used plastic water supply pipes, which can save 50% energy Users who want to build 1billion square meters of green buildings in China are considering further adopting Xerox Technology, regardless of variable data printing or non variable data printing, because it has more powerful functions, lower operating costs and excellent printing quality. Next year Xerox will launch a new printing machine, currently called futurecolor, which is expected to further reduce the cost per page

in addition, among the digital printing equipment, nExpress is worth mentioning. It was used to demonstrate the operation of variable data printing at the CeBIT exhibition held in Hanover, Germany a few months ago. Nexpress2100 is expected to be available in late 2001 or early 2002


the status quo of variable data is still not ideal. Processing variable data content is a very challenging job and is not suitable for companies with immature technology. Even though software, rip and printers can handle variable data printing, the degree of concern and feedback has actually increased significantly

if you are ready to accept this challenge, 119 well cover and well circle, plan carefully. Here are some key factors to consider:

if you don't have a strategic plan for sales and marketing, don't start easily. You should have some specific customers in mind and make sure that it is beneficial for them to add variable data to the document. A leading factor in the slow adoption of variable data printing by users is that they cannot identify the best application of variable data printing in a company

make sure your staff are trained in database nuances, as this is very important to improve the efficiency of variable data printing

start with simple operations, gradually transition to complex operations, and accumulate enough experience

start with black-and-white printing, especially when you have a docucolor or other monochrome machine that can process variable data printing. Because they are much simpler and easier to sell

get as much training and technical support as possible from printers or rip retailers. Because many details are still unclear, their technical support is very important. It is very useful to get their participation at the very beginning of a project, especially for more complex projects

purchase a machine that can process 90% to 100% variable content on each page of the file

during the whole process from design to printing, do whatever you can. This can help you control the whole process and ensure that every work can be completed according to the plan. If you can't handle everything, work with your clients and designers to familiarize them with any unique considerations in document design

finally, the cost is calculated in advance and the new service to be provided is valued. Another reason for the slow growth of variable data printing is its high cost. This is a difficult job, but you need to calculate the possible costs involved in the preliminary work, which refers to the necessary investment in developing a new service

seek external help

if you tend to let others do difficult work, you can try digital work. This is an application service provider based on network software, helping to create and make personalized and customized market communication documents and personalized business office supplies

using a standard web browser, digital work software enables commercial printers to provide customer documents based on Internet and on-demand printing

the first product of digital work is 1214u (one-to-one-for-you). This is a variable data printing software. With this software, commercial printing customers can select, organize and assemble user files for a single entity, and combine these files with a user list to create personalized direct mail files. Please inquire for details

differentiation problem

it may not be a special thing to add variable data printing to the service scope, but if you want to distinguish your own products or services from the development of lignin plastics 10 by other printers in the market, it may be a good choice to provide variable data printing

variable data printing can range from full-color mail to fully customized commercial materials. If you have never provided a similar service, it is undoubtedly a bet

Joe Webb, a doctor of trendwatch, said: "printers never take the initiative to adopt a new technology until they lose a lot of money because of this new technology." So why don't we act in advance and let others lose

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